In 2010 we launched a new product in 6 weeks - from initial commit to accepting customers. We could have used a number of languages to build DNSimple, but we chose Rails to bootstrap it. The reason is simple: Rails is still the best framework for bootstrapping new web applications.
In this talk Anthony goes through the 6 week evolution of the product, talks about the various gems and techniques that were essential in reducing the amount of time it took to launch, and speaks to some of the challenges we faced along the way.